September: the other shoe, $150 total in five months
Xbox raised US console prices again four months later
The market's verdict: -0.3% on MSFT in the week after.
What actually happened
On September 19, 2025, Microsoft announced the second US console price increase of the year, taking the Series X from $599.99 to $649.99 and the Series S to $399.99, effective October 3, blaming changes in the macroeconomic environment. The Series X now cost $150 more than it did in January, for identical hardware, in the same year the price was also raised abroad. At this rate the console will cost more than the TV it is plugged into, which is presumably the 2030 plan.
This one is officially acknowledged.
They did it more than once
The hikes became seasonal. A $499 console, now $799.
Four months later, the other shoe.
Links
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Impact
- The Verge (publication)
↳ caused by Second 2025 US console price increase
Timeline
- Sep 19, 2025 Stood by it Microsoft stood by it.