The new Edge arrived uninvited, by design
Microsoft force-installed Chromium Edge via Windows Update in 2020
The market's verdict: +2.6% on MSFT in the week after.
What actually happened
In June 2020, Microsoft began automatically delivering the new Chromium Edge through Windows Update to Windows 10 machines, and later to Windows 7 and 8.1, replacing the old Edge whether anyone had asked for it and with no uninstall. The company that spent the nineties in court over a browser bundle had rediscovered the technique, this time with a decade of antitrust settlement behind it and a support page explaining that this was different. The browser is good. The delivery method was a flashback.
This one is well documented.
They did it more than once
First they bundled it, then they forced it. Same instinct, twenty years apart.
Links
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Impact
- ZDNet (publication)
↳ caused by Automatic Edge delivery via Windows Update (June 2020)
Timeline
- Jun 3, 2020 Stood by it Microsoft stood by it.